Advanced Television

Sky: “Addressable TV cuts channel switching by half”

August 15, 2019

Sky Media has revealed the results of a comprehensive research project into the UK addressable TV market.

With the competition for advertising spend more and more competitive, addressable TV gives

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
   
New User Registration
*Required field

Categories: Ads, Advertising, Articles, Broadcast, Consumer Behaviour, Research, Targetted