Disney has announced that Luke Bradley-Jones will be joining the Walt Disney Company’s Direct-to-Consumer and International segment as senior vice president, Direct-to-Consumer and General Manager, Disney+ Europe & Africa.

Bradley-Jones will be responsible for running Disney+ in Europe & Africa. He will report into both Jan Koeppen, president, Television and Direct-to-Consumer, Europe & Africa, and Michael Paull, president, Disney Streaming Services and will work closely with Ricky Strauss, president, Content & Marketing, Disney+. He will assume the role in early 2020 and be based in London.

Bradley-Jones will join from Sky UK, where he was the Chief Marketing Officer, responsible for brand strategy, product and content marketing, and customer engagement across all Sky TV, broadband and mobile products. In his seven and a half years at Sky, Luke oversaw the transformation of Sky’s On Demand services, and led the launches of Sky Store, Sky Go Extra, Sky Box Sets and most recently Sky Q.

Before joining Sky, Bradley-Jones spent five years at BBC Worldwide, the BBC’s commercial arm, initially joining as Head of Strategy before rising to MD of BBC.com and Global iPlayer, responsible for the Corporation’s online, mobile and digital video-on-demand business.

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