SpotX, the global video advertising and monetisation platform, has announced the availability of its latest Prebid adapter video header bidding solution. Prebid, the open source header bidding solution, will allow publishers using SpotX’s adapter to implement header bidding without commitment to any one supply-side platform or the use of proprietary wrappers.

J. Allen Dove, Chief Technology Officer at SpotX, has also been selected to join Prebid.org’s Board alongside existing members including engineering and product leaders from OpenX, Pubmatic, Rubicon Project, and Xandr. SpotX has been named a Prebid.org member at the Leader Level.

“SpotX is excited to make our adapter available and continue to work with the growing Prebid community as a member of its Board,” said Dove. “Our joint solution will allow us to optimise our header bidder offering for our clients with high-speed auctions and enhanced user experience.”

Prebid is the most commonly used header bidding solution on the web today. The inclusion of SpotX’s adapter as well as the company’s seat on the Board will help push Prebid’s capabilities for video to the next level.

“We are thrilled to welcome SpotX to the Prebid.Org Board as the first pure-play video platform and look forward to working together to make header bidding a first-class option for video publishers,” said Tom Kershaw, Chairman of Prebid.Org and Chief Technology Officer of Rubicon Project. “As an independent organisation, Prebid.Org believes that working together with programmatic leaders like SpotX is the key to ensuring that fair, transparent, and efficient tools are adopted across the industry.”

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