Advanced Television

TCL reveals QLED TVs

August 16, 2019

TCL, one of the world’s best-selling and America’s fastest-growing television brand, has announced pricing and US availability of its new TCL Roku TV models within the company’s all-new 8-Series, as well as the popular 5- and 6-Series.

In 2019, both 8- and 6-Series Roku TV models are adopting Quantum Dot (QLED) colour technology for even wider and more vibrant performance. With a measured 100 per cent colour volume in the DCI-P3 Hollywood reference colour space, the QLED colour technology in both 8-Series and 6-Series will deliver deeply saturated reds, stunning greens and spectacular blues without the limitations of lower colour volume or shorter life found in other colour technologies. Based on research into how people perceive both colour and brightness in television displays, there is a clear advantage to QLED colour technology when combined with a powerfully bright TV.

“After a very strong 2018, TCL remains steadfast in driving larger screen sizes and leveraging our vertical integration to bring better products to consumers who want more from their TVs,” stated Chris Larson, Senior Vice President, TCL. “While TCL has a long history using QLED technology in markets outside North America, launching the world’s first big-screen TV with Quantum Dot in China over five years ago, we feel that it’s a perfect time to bring this new level of performance to our users in the US market.”

“With the 8- and 6-Series powered by the latest QLED colour technology, there are few TVs available that can match their cinematic picture quality. And with so much great new video content rolling out, this world-class entertainment deserves to be seen on a high-performance TCL TV that showcases every detail. That’s where the ground-breaking 8-Series and award-winning 6-Series – two powerful new TV lines that are designed to play your favourite programming in the best way possible – come in. We are confident that these additions will further solidify TCL’s position as a leader in North America and the global consumer electronics industry.”

TCL’s new 8- and 6-Series Roku TV models are engineered to push the boundaries of HDR using the latest technologies combined with TCL’s broad expertise in designing end-to-end high-performance display systems. Embraced by all the major Hollywood studios, leading content providers such as Amazon, Netflix, VUDU and more, as well as video sources such as Xbox One and Apple TV, the Dolby Vision HDR technology supported on the 8- and 6-Series TVs delivers spectacular visual experiences that bring all forms of entertainment to life.

With TCL’s deep supply chain vertical integration, TCL Roku TV models can intelligently compensate for any small performance variations of components used in each TV to optimise the colour accuracy. This smart performance control called iPQ Engine was first introduced in 2018 TCL TVs and in 2019, TCL is expanding the capabilities beyond an algorithm running on the TV, adding functionality that allows an app for select mobile phones to improve the performance even more. This new concept will allow customers to apply a simple, automatic TV colour calibration to deliver more colour accuracy than ever before. In the autumn of 2019, the new iPQ Engine Mobile app will be available in the Google Play store for Android devices and in the Apple store for iOS devices.

While picture quality is consistently the main driver of a TV’s performance, its audio quality allows for real immersion in stories and true emotional connection to what’s on the screen. New for 2019 in both 8- and 6-Series Roku TV models, Dolby Atmos audio technology delivers a new dimension of enveloping audio performance. Atmos audio delivers an object-based surround-sound experience where sounds are precisely assigned to any position around or above the listener. That said, 8- and 6-Series TVs can produce a powerfully moving experience by creating a virtual surround effect using the exact position of each sound within an Atmos audio stream.


Categories: Articles, Connected TV, Equipment, OTT, UHD, Ultra-HD/4K