India: Vodafone Idea, STARZ launch Lionsgate Play
August 20, 2019
Vodafone Idea, the Indian telco, and STARZPLAY, the international premium subscription platform from STARZ, a Lionsgate company, have teamed up to launch Lionsgate Play in India. This partnership will enable Vodafone Idea customers access to a broad portfolio of blockbusters and feature films from the studio.
Lionsgate Play will be available to Vodafone Play and Idea Movies & TV subscribers as a part of this strategic collaboration between the two companies. The offering includes global blockbuster franchises The Hunger Games and The Twilight Saga, multiple Academy Award winner La La Land and the international breakout hit Wonder, with much of it available in four local languages.
Following the launch, the offering will boast a line up of digital premieres of Lionsgate films coming to the service in the first year including Robin Hood, Crank, Sahara, Redcliff, Jersey Shore Attack, Killers, Grudge, Letters to Juliet, American Pyscho 2, Nerve, Facing Ali, Down A Dark Hall and American Assassin.
Avneesh Khosla, Operations Director – Marketing, Vodafone Idea Limited, commented: “At VIL, we strive to bring world class partnerships to our consumers with the singular focus to enrich their experience. With Lionsgate Play we are extremely excited at the prospect of offering premium world class English content to our consumers to enable them to enjoy the best that Hollywood has to offer.
“The partnership with Vodafone India creates an exciting opportunity to expand the Lionsgate Play offering as a premium service that delivers a vast library of compelling films and a great user experience to all of our shared customers. We are delighted to bring this premium service to India with a leading global platform like Vodafone which has such enormous reach and tremendous distribution expertise. Our partnership is the latest affirmation of the enormous role that telcos are playing in shaping the digital age of content,” added Rohit Jain, Managing Director of Lionsgate South Asia.