Advanced Television

Onefootball, Sky Deutschland PPV partnership

August 21, 2019

Sky Deutschland’s offering for the Bundesliga and the DFB-Pokal is now available live and on a pay-per-view basis in Germany via the app of the football media platform, Onefootball. This weekend, football fans can follow Sky Deutschland’s live broadcasts of the 2. Bundesliga, starting at €3.99 per match, directly in the Onefootball app.

The distribution partnership with Sky Deutschland is part of Onefootball’s vision to provide a holistic user experience and to offer access to live streaming of single matches directly in the app. In April, Onefootball announced an international partnership with rights holder Eleven Sports and started offering Spanish LaLiga games in the UK and the third Italian League (Serie C) in Italy live and via pay-per-view.

With Sky Deutschland, a rights holder has now decided, for the first time in Germany, to offer its content via the Onefootball app. With the single matches for the 2. Bundesliga and the DFB-Pokal, football fans get easy access to follow Sky’s broadcasts of both competitions in the 2019/20 season: they can access the Sky livestream in 20 seconds, with just three clicks. Billing is handled via the Apple iTunes or the Google Play Store.

In addition to the live offering, football fans can also view the Sky highlight clips of the English Premier League on Onefootball, starting with matchday 3. The highlights are available as of 01:00am CET following each match.

Lucas von Cranach, CEO and founder of Onefootball, commented: “We provide modern football fans worldwide the best digital access to comprehensive information from their favourite clubs in the form of news, data and statistics. Offering live matches completes the fan experience. We are delighted that Sky has decided to make its content accessible to our users, giving football fans another flexible option to watch the 2. Bundesliga and the DFB-Pokal, as well as the Sky highlight clips of the English Premier League. For us as a company, streaming live football in our app is the next big step to making Onefootball the ultimate football platform. We are the first company worldwide to offer football matches via pay-per-view in an app in partnership with well-known rights holders such as Sky Deutschland. This is our response to the ever-changing media landscape and the user behaviour of modern fans in the digital age. The entry into the German home market is particularly important for us, as this is our second biggest audience worldwide after Brazil.”

Hans Gabbe, Senior Vice President Sports Rights & Commercialization, added: “Through the cooperation with Onefootball, Sky makes live broadcasts of individual matches available via pay-per-view for the first time and extends its streaming offering to another platform with significant reach. With this innovative form of distribution, we once again underline our digital competence and are able to reach young and price-sensitive football fans, whom we can introduce to the Sky brand and our first-class football broadcasts, right where they inform themselves about football.”

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