The Ekstraklasa, the top flight league in Poland, has officially launched its new OTT platform for international markets.
Following a one-month free trial period, individual matches will be available on a pay-per-view basis at €2.99. A monthly subscription to the service will cost €6.99, with a season pass priced at €49.99. Content outside of live matches, such as match highlights, league news and archive content, will be provided free of charge.
The platform will offer fans living outside Poland the chance to watch live match broadcasts with Polish commentary, with plans to launch an English version in the pipeline.
It will be available in countries where the Ekstraklasa has not awarded exclusive broadcast rights. Previously, Ekstraklasa games were streamed internationally on Dailymotion, the Vivendi-owned video sharing website.
The new OTT service is compatible with Chromecast and Airplay, allowing content to be streamed from mobile devices to television screens. The service is currently offered for internet browsers at www.ekstraklasa.tv, with iOS and Android apps being tested. In the next few months, Ekstraklasa.tv will be available on Smart TV and Apple TV.
Marcin Animucki, president of the management board of the Ekstraklasa, said: “Changes in the media market are inevitable. We are trying to figure out today the future preferences of broadcasters and fans for the next five, even 10 years. We want to be prepared strategically and technologically, so we can make optimum use of all the possibilities and provide our fans with the best possible product – in a convenient and easily accessible way.
This is our largest technological project, as it offers entirely new opportunities regarding the league’s global reach, direct contact with fans, understanding their expectations and monetisation of media rights abroad,” he concluded.