FIBA World Cup adds AR, SuperFeed and referee-audio

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With the FIBA Basketball World Cup 2019 due to tip-off next week across China, FIBA has said it has “the biggest and most ambitious TV, digital and social media coverage global production plan ever”.

This World Cup will mark a big change in the production, coverage, presentation and multi-platform availability of the event and will feature innovations, provided by FIBA Media, including augmented reality, referee-audio, and a broadcast SuperFeed.

During the live coverage, fans will be able to listen to the lead referee when reviewing calls, as well as in selected moments during games of the Final Phase. With 20 cameras during preliminary round games and 25 cameras from the Quarter-Finals onwards, the live experience will be boosted by exclusive content including interviews, slow-motion sequences, replay angles, and highlight reels, clipped and available within an hour of the game. A daily wrap-up show featuring the very best plays from each gameday will also be available within hours of the last game.

This large scale operation with 8 production teams is managed and produced by FIBA Media, with the involvement of facilities from CCTV, Tencent, Gearhouse, and Mediapro.

The newly introduced broadcast SuperFeed will enhance viewers’ experience of the World Cup. This additional live content feed available for the tournament’s broadcast partners worldwide will deliver previously not-seen content on a continuous live feed including exclusive pre-game and post-game footage, as well as behind the scenes access for every single game. Additionally, the live feed will be enhanced for the Final games in Beijing, with augmented reality technology to deliver spectacular 3D graphics.

There will also be extensive additional content produced over the 16 days, that will be packaged and distributed to both digital and traditional broadcasters, to enhance coverage of the World Cup on all platforms, including social media. This tailor-made content will be distributed to players, National Federations, broadcasters, publishers, and influencers.

Andreas Zagklis, Secretary General of FIBA, said: “We are set to experience 92 games of top-level basketball across China in the most anticipated sporting event of the year. This will be the biggest production and distribution operation we have ever done, allowing our partners to use tailor-made and exclusive content.  Thanks to these industry-leading innovations fans throughout the world will experience the FIBA Basketball World Cup 2019 like never before”.


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