Cartoon Network expands in Israel with yes
August 30, 2019
Cartoon Network and Israeli broadcaster, yes, have partnered in a new deal to bring the kids brand to the fans of Israel. The two broadcasters have collaborated to have Cartoon Network on yes‘ SVoD platform.
From September 2019, subscribers to yes, the satellite broadcaster in Israel, will get to watch their favourite Cartoon Network shows such as The Powerpuff Girls and Ben 10, alongside award-winning shows including Adventure Time, The Amazing World of Gumball, and Regular Show, all dubbed in Hebrew.
“We are excited about our partnership with yes as it will expose our brand, and its content, to a wider audience in this market. Cartoon Network is among the leaders of content production for kids in the world, and our shows resonate with local audiences in every market where the brand is established. We could not be happier to entertain Israeli kids again.” said Guillaume Coffin, VP Head of Commercial and Business Development, France, Africa and Israel.
This deal is part of a significant effort of expanding business in Israel and as part of the promotional launch campaign, current yes subscribers will be able to watch the first episode of each Cartoon Network series on the platform.
“yes offers the widest and most diverse content offering for children and youth in Israel, including original Israeli content and international acquisitions. Today, we are proud to partner with Cartoon Network and bring to Israel leading and award-winning content” said Koby Gal-Raday, Chief Content Officer, yes.