Vodafone Group will be the Official Communication Partner of Porsche Motorsport when the automobile manufacturer enters the 2019/2020 ABB FIA Formula E Championship.
Vodafone branding will be visible on the first all-electric racing cars in Porsche’s history, as well as the drivers’ uniforms, when the team makes its debut in November 2019. Vodafone’s new five-year sponsorship of the Porsche Formula E Works Programme includes the provision of communications equipment and technical support.
Ahmed Essam, Chief Commercial Officer of Vodafone Group, said: “There’s a natural alignment for Vodafone with Formula E, a next generation, technology driven sport that appeals to a broad and ever-growing audience and that has concern for the planet at its heart. We have a very positive working relationship with Porsche and together we’ll look to break boundaries in vehicle technology.”
Fritz Enzinger, Vice President Porsche Motorsport, said: “Vodafone has been a long-term partner of Porsche Motorsport and is helping us to develop both racing and street vehicle technology. We know Vodafone strongly believes in the innovative mission of Formula E and we are thrilled to have them by our side as Porsche Motorsport enters this new racing class.”
In addition to the partnership in Formula E, there will be a collaboration between Porsche Motorsport and Vodafone in eSports in the near future.