Bharti Airtel, India’s largest integrated telco, has announced the launch of its converged digital entertainment play: Airtel Xstream.

Airtel Xstream is part of Airtel’s vision of building a digital entertainment ecosystem for Digital India and make it accessible to customers through innovative devices and applications. Over the coming months, Airtel plans to roll out a range of exciting solutions to cater to the entertainment needs of every customer segment of India that is getting transformed through rapid adoption of high speed data services.

Adarsh Nair, Chief Product Officer, Bharti Airtel said: “Airtel is on an exciting mission to provide a broad array of digital services and platforms that can form the foundation for a rising India. As part of our digital entertainment play, our vision is to truly massify digital entertainment and make it accessible to more and more customers through innovative platforms.

“Today, we are announcing India’s first converged entertainment platform Airtel Xstream that brings together your favourite content including Live TV, video, music, news, and sports across an OTT smart stick, internet enabled set top box and handheld devices. Digital India is transforming the way content is being consumed over internet connected devices. Airtel Xstream will cater to needs of a new generation of consumers who are looking for seamless and converged entertainment across multiple screens at home and on the go,” Nair added.

Airtel has rolled out a new range of Airtel Xstream connected devices that will make any TV a smart TV and will be available to customers effective immediately.

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