Advanced Television

Sky AdSmart for C4?

September 4, 2019

Sky is in talks with Channel 4 over including the terrestrai; broadcaster in its AdSmart platform, according to a report from Campaign Live.

Any deal could also include the third party channels represented by Channel 4’s sales house, including BT Sport and UKTV.

AdSmart enables different, and – more crucially – targeted commercials to be shown to households watching the same programme. Virgin Media signed up to the service earlier this year.

Neither side has yet to comment on the reports.

Categories: Ads, Advertising, Articles, Targetted