WeTek and XroadMedia partner to integrate Ncanto content discovery and recommendations into WeCast and Android TV solutions

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WeTek and XroadMedia are proud to announce their partnership, which resulted in Ncanto, XroadMedia’s world renowned content discovery and recommendations solution, being integrated into all WeTek solutions, namely WeCast and all of the company’s Android TV Operator Tier developments.

XroadMedia’s content discovery and recommendations back-end solution is now fully integrated into WeTek’s portfolio, further ensuring that WeTek’s already feature packed tools and services offer enhanced usage data collection and deliver the best metadata enrichment, personalization and analytics services to their customers.

“The partnership between our companies is dedicated towards a new and rewarding user experience, combining WeTek’s complete video delivery solutions with Ncanto, our advanced and AI driven content discovery, recommendation and personalization solution. Both companies now provide advanced and state of the art customization and personalization. This combined with the complementary regional coverage is proving to be a powerful partnership for both businesses.” says Adolf Proidl, CEO of XroadMedia.

“In a world where OTT services are rising and operators are looking for ways to maintain their influence within every household, they now have an additional tool at their disposal, one that can help reduce churn rates while enhancing customer satisfaction. The ability to organize the raw data collected from usage and streamline it into targeted recommendations, instead of generic ones, is an important factor to take into consideration, when judging the perceived value of the service provided to consumers by our customers.” adds Hugo Condesa, WeTek’s CEO.


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