GrayMeta adds time-based metadata to Iris Media Platform

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GrayMeta, an AI powered metadata company that delivers enterprise efficiency and monetises assets, has integrated time-based metadata into their Iris Media Platform, which it says increases media supply chain efficiencies for their customers.

The Iris Media Platform has become an industry leading reference QC and playback solution, used by broadcasters and studios around the world including Sky UK. With the integration of time-based metadata, QC teams are now able to more efficiently view, create, and modify accurate media asset metadata. This additional metadata allows users to increase the speed for content QC. The creation of metadata that is leveraged across the entire organisation throughout the content lifecycle saves time and provides cost efficiencies.

Chi Tsang, SVP and Principle Architect for GrayMeta, said: “The Iris Media Platform is established in the industry for its ability to manage technical metadata for QC, and we have now integrated GrayMeta generated AI created content insights metadata. At IBC, we are showcasing AI powered metadata within Iris to further enhance QC workflows. This new integration of AI services within Iris brings powerful intelligent time-based search to the Iris Media Platform increasing efficiency for customers. We are excited to show the industry how we are enabling further efficiencies for content owners, broadcasters and producers in their media workflows.”


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