ListenFirst, the social analytics solution for the enterprise, has released its Q2 2019 State of Social TV report with key insights into social video trends and organic reach, how consumers are engaging with TV pages, and which TV genres, networks, and programmes are coming out on top on social media.
ListenFirst’s report details the continued growth of YouTube subscribers and viewership for TV pages, momentum of Instagram Stories, and the uptick in Facebook and Twitter engagement and fan footprint after a period of decline.
“As we progress through 2019, this report gives further insight into how TV pages are reacting and rebounding across social platforms after 2018’s massive updates and changes in the social space,” said Jason Klein, Co-Founder and Co-CEO, ListenFirst. “Using this report’s exclusive insights into which content types, TV programmes, and social platforms are driving the most success, TV networks can optimise their social strategies to better connect with their audiences and finish strong in 2019.”
Key takeaways from the report include:
● Instagram leading the way in audience and interactions: TV pages saw a 36 per cent increase in Instagram fan footprint 26 per cent increase in social engagement on the platform from Q2 2018 to Q2 2019
● YouTube closing in on Instagram: For YouTube, TV pages saw a 35 per cent growth in fan footprint from Q2 2018 to Q2 2019 and a 23 per cent increase in YouTube video views during the same period
● Streaming sees continued growth, Premium cable spikes: From Q2 2018 to Q2 2019, social engagement for Streaming programs grew 73 per cent; Premium Cable programmes, driven by Game of Thrones, spiked 641 per cent
● TV pages seeing growth on Facebook and Twitter in 2019: In Q2 2019 compared to Q1 2019, TV pages saw their fan footprint on Facebook and Twitter grow 50 per cent and 23 per cent respectively; engagement saw a 10 per cent growth on Facebook and 22 per cet growth on Twitter during the same period
● Top 5 TV Programmes by Interest Score in Q2 2019: Game of Thrones, HBO (67.3 million); Chernobyl, HBO (7.6 million); Saturday Night Live, NBC (6.3 million); Shadowhunters, Freeform (5.6 million); When They See Us, Netflix (5.2 million)
● Top 5 TV Network Roll-Ups by Social Engagement Score in Q1 2019: ESPN (590.5 million), NBC (255.3 million), E! Network (194.9 million), Netflix (191.5 million), ABC (183 million)
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