According to the second annual survey on connected automobile technologies from mobile, connected car, connected home and IoT Solutions provider Metova, Technology/Infotainment now outpaces Power, Interior Design and Seating and Storage Capacity and is on par with Exterior Design and Ratings and Reviews as a deciding factor in purchasing a new automobile. In addition, the survey reveals, only Gas Mileage, Reliability and Price are more important than Technology/Infotainment when considering the purchase of a new vehicle.
“The connected car is no longer a futuristic luxury, but rather a real expectation and often a deciding factor among new car buyers,” said Jonathan Sasse, president and CMO at Metova. “As consumers continue to incorporate connected technology into their everyday lives, it becomes critical that automobile manufacturers and dealers, both established and new, take note and provide their customers with the facilities, features and connectivity they have become accustomed to.”
Key Connected Automobile survey findings include: