According to the second annual survey on connected automobile technologies from mobile, connected car, connected home and IoT Solutions provider Metova, Technology/Infotainment now outpaces Power, Interior Design and Seating and Storage Capacity and is on par with Exterior Design and Ratings and Reviews as a deciding factor in purchasing a new automobile. In addition, the survey reveals, only Gas Mileage, Reliability and Price are more important than Technology/Infotainment when considering the purchase of a new vehicle.

“The connected car is no longer a futuristic luxury, but rather a real expectation and often a deciding factor among new car buyers,” said Jonathan Sasse, president and CMO at Metova. “As consumers continue to incorporate connected technology into their everyday lives, it becomes critical that automobile manufacturers and dealers, both established and new, take note and provide their customers with the facilities, features and connectivity they have become accustomed to.”

Key Connected Automobile survey findings include:

• Nearly one in five buyers would walk away from a new car purchase if it didn’t include the expected technology, even if it had everything else they wanted, such as price, brand, design, and fuel economy
• Bundled connected vehicle services remain of high value, with two out of three car respondents saying that they would switch to a comparable service provider (music, for example) from one they currently use simply for the convenience of being included in their vehicle by default
• Nearly ⅓ of car owners report having a vehicle that is able to connect directly to the Internet without the need of their mobile phone
• Nearly 86 per cent value technology as part of the purchase for a new car

Other posts by Colin Mann:

1. Analysis: SVoDs drive $220bn content spend
2. A TikToking clock heading towards regeneration – or not?
3. European pay-radio: Getting ready

Categories: Articles, Broadband, Consumer Behaviour, Markets, Research