Mobile ad clicks up, but conversions way behind desktop

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Research unveiled at the Mobile Growth Summit 2019 in Berlin raised important questions for both advertisers and mobile app developers when it was revealed that although 60 per cent of ad clicks over the past 12 months have come from a mobile device, desktop converts almost 60 per cent more than mobile, with desktop conversions worth a staggering 93 per cent more than mobile conversions.

The research carried out by AccuraCast,

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