Viacom International Media Networks announced that Simone Fenu has been appointed Senior Director of Licensing and Consumer Products for Italy and Greece. Effective immediately, he will be responsible for defining the strategy for Viacom Nickelodeon Consumer Products (VNCP) in these regions, leading the VNCP team and managing local CP agencies and partners from the main office in Milan, Italy.

Fenu reports to Felix Ruoff, Vice President of Retail Sales and Consumer Products for VIMN’s Southern and Western Europe, Middle East and Africa business cluster.

‘We’re thrilled to be bringing Simone on board,’ said Ruoff, ‘His many years of experience in the licensing sector, including with media-related brands, his deep knowledge of the Italian market, and his track record of success make him a perfect fit to lead the team and drive our growing CP business in Italy and Greece.’

VNCP is responsible for all merchandising and retail business tied to Viacom’s extensive portfolio of leading international brands and properties including Nickelodeon, MTV, Comedy Central and Paramount. The business division is charged with developing and implementing licensing and marketing solutions, fostering strong relationships with global and local partners to offer audiences high quality products across the full range of consumer products categories.

Fenu is an experienced leader with 15 years of experience in the Italian entertainment business. Before joining VIMN, he held roles at Sony and Warner, and most recently, for Planeta Junior where he oversaw the licensing business, as well as content distribution.

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