Protected Media, a provider of ad fraud detection solutions, has announced the launch of its SDK for Connected TV and OTT. With the new SDK OTT traffic can be verified at the source for the first time, providing media buyers with clean marketplaces in which to purchase fraud-free, viewable inventory.
The SDK is unique as it verifies each impression which is then digitally signed. The data attaches to the impression as an identifier which can be authenticated by anyone along the distribution flow at a trusted Protected Media server. The SDK also provides a constant live data source to facilitate the artificial intelligence powering Protected Media’s Prebid Solution.
Protected Media’s OTT SDK is available for content owners, OTT operating system providers and technical OTT platforms. The use of the OTT SDK by supply side partners removes the burden of validating traffic from the advertisers, and places it in the hands of the supply side who can use verification as a tool to boost CPMs and protect their own reputation.
“OTT and CTV audiences are growing rapidly,” commented Joe Hirsch, CEO at SpringServe, the leader in video ad serving and a Protected Media customer. “While there is an abundance of high quality traffic sources, it’s important to remember that there are unscrupulous groups who attempt to make money with suspicious activities. For this reason, we work with Protected Media. We believe that a robust IVT detection solution is a critical component for protecting buyers from bad actors.”