Virgin Media Television (VMTV) has announced changes to its daytime and tea time schedules which will see 300 hours of additional live Irish programming, resulting in the biggest commitment to local content in the history of the Independent broadcaster.

The schedule changes mean that Virgin Media One will now broadcast live studio content from 7am until 1pm each weekday, unique in broadcasting in Ireland. The new schedule will go live on October 7th.

Virgin Media Television also confirmed that as part of these changes Xposé will come to an end after 12 years on air. The last Xposé will broadcast on October 4th with a one hour special. In addition ITV’s This Morning and Loose Women, will end their run on Virgin Media Television on the same day.

Pat Kiely, Managing Director, Virgin Media Television, said:“Our investment in state-of-the-art studio facilities over the last three years means we can now step up and deliver more Irish content than ever before. Being live and local right through the morning means we will connect more with our viewers and reflect the issues that are important to Irish audiences. From Ireland AM to the Tonight Show, Virgin Media Television now offers more daily live studio and News content than any other broadcaster.

“Like all broadcasters however we are facing on-going economic and competitive challenges. This means we must move with the times and reflect changing tastes and media consumption. It also means having to make tough decisions to ensure we remain viable and relevant. I would like to pay tribute to the Xposé team and all who worked on the show over the last twelve years. Xposé set the standard for entertainment reporting in an era before the proliferation of social media and leaves behind a genuine legacy in Irish entertainment journalism,” he added.

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