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NBC Sports boosts IndyCar viewership by 9%

September 25, 2019

NBC Sports’ first year as the exclusive media partner of IndyCar resulted in a 9 per cent vieweNBC Sportsrship increase for the 2019 NTT IndyCar Series season vs. 2018, according to data from the Nielsen company and digital data from Adobe Analytics.

The 16 races in 2019 averaged a Total Audience Delivery (TAD) of 1.105 million viewers across NBC, NBCSN, and the NBC Sports app, up 9 per cent vs. 2018 (1.011 million on ABC, NBCSN, digital). Eight races were broadcast on NBC this season vs. five network-broadcast exposures last year on ABC. NBCSN televised eight races this year as compared to 11 last year.  The season was punctuated by the first-ever Indianapolis 500 on NBC.

With a thrilling finish and 300,000+ fans in attendance, the ‘Greatest Spectacle in Racing’ averaged a TAD of 5.475 million viewers, up 11 per cent vs. the 2018 race (TV-only 4.913 million, ABC). Excluding the Indy 500, the seven remaining races broadcast on NBC averaged a TAD of 929,000 viewers, up 3 per cent vs. ABC’s four non-Indy 500 races last year (906,000).

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