Prime Video launches new features for Thursday Night Football
September 25, 2019
By Nik Roseveare
For the third straight year, Amazon Prime Video brings NFL fans around the world Thursday Night Football and launches new innovations allowing Prime members to experience the game like never before, with a new lineup of expert insight and analysis, access to robust live data and a simplified experience.
“We’re revolutionising the way football fans stream Thursday Night Football and allowing Prime members to personalise how they watch and hear the game,” said Marie Donoghue, Vice President of Prime Video Sports. “There’s something for every football fan — from deeper gameplay analytics at their fingertips, to differentiated commentary, to the ability to easily discover and watch on any device, anywhere in the world. We think both longtime sports fans and those new to the game will love watching and engaging with TNF on Prime Video and Twitch.”
The Thursday Night Football schedule on Amazon Prime Video and Twitch kicks off on September 26th at 1:20 AM BST with the Green Bay Packers hosting the Philadelphia Eagles.
X-Ray Puts Fans in Control
X-Ray for TNF creates opportunities for fans to watch and understand the game without taking their eyes off the screen or missing a play. This season, X-Ray brings some of the same Next Gen Stats previously available only to coaches and announcers to all TNF fans on demand, on every play and at their fingertips, driving a deeper appreciation for the on field action. Fans can dive into insights like a quarterback’s average time to throw, a running back’s average yards after contact and a wide receiver’s average yards of separation, which are enabled through Next Gen Stats’ real-time player tracking.
X-Ray is available for football fans streaming TNF on Android, iOS, and Fire TV. Prime Video is also enabling analytics on the go with a discoverable and easy to use mobile experience that allows customers to bring up and dismiss real-time stats by simply flipping their phones. To access X-Ray, fans can simply flip their phones, tap the ‘Stats by X-Ray’ button on their phone or tablet or click ‘up’ on the Fire TV remote control during the game.
A Different Kind of NFL Show
NFL Next, a new 30-minute live show available exclusively on Prime Video each Thursday and produced by NFL Films, will provide viewers with fresh insight and smart commentary from two-time Super Bowl Champion Chris Long, NFL Network’s Kay Adams and Next Gen Stats expert James Koh. NFL Next will host featured guests including current and former players.
“We’re excited to collaborate once again with Amazon Prime Video to produce a different kind of NFL show,” said Ross Ketover, Chief Executive of NFL Films. “To have the talents of Chris Long, one of the most insightful players to play this game, paired with a dynamic personality like Kay Adams makes for a show we think fans are going to love.”
“I am excited to be part of NFL Next and the Amazon family,” added Chris Long. “It was important to me that my first venture into football broadcasting was in a forum that I feel will give the viewer a unique under the hood look of the game.”
Choose Your Audio
Prime Video is once again producing multiple audio options to enable football fans around the world to customise their viewing experience. In addition to the default FOX broadcast with Joe Buck and Troy Aikman, Prime members can choose from two additional Prime Video exclusive audio streams: Hannah Storm and Andrea Kremer and UK English language broadcasters Derek Rae and Tommy Smyth.
“I can’t wait for another season of Thursday Night Football,” said Hannah Storm. “It’s such a challenging and fun opportunity and we have an awesome group of women in front of the mic and behind the scenes to give Prime members our own unique perspective on the game.”
“I’m thrilled that Hannah and I are building on our groundbreaking first season coupled with our expanding roles on NFL Next as well as offering the most unique viewing experience with Amazon’s technical innovations,” said Andrea Kremer.
Join the Twitch Party
For the third year, TNF will also be available to Twitch viewers, including co-streamed commentary from popular streamers on Twitch’s interactive social video service. Fans can cheer on their favourite teams with NFL themed emotes and test their fandom with real-time game trivia all season long.