Pulped, a free direct-to-consumer online video channel designed for and about today’s Gen Z and millennial audiences, has gone live.
The all-original programming is a blend of scripted and unscripted video series that are edgy, irreverent and audacious, always presented through a comedic lens.
“There is no shortage of content options or platforms, but what is missing is entertainment that embraces and celebrates the rebellious, provocative and diverse experiences of young adults in a raw and authentic way,” said Julian Nott, founder and CEO of Pulped. “Television formats haven’t changed much since the 1980s but young viewers have. They want edgy content that fully reflects their interest in alternative lifestyles and their increasingly libertarian attitudes towards the world around them. They also want fast-paced storytelling because there’s always something else to watch and somewhere else to be.
Continued Nott, “There is plenty of audacious content on the internet, most of it user generated. Pulped‘s mission is to feed the unique programming demands of today’s audiences with professionally produced, high-quality content and no fear of conventional mores.”
Several of the video series were beta tested on Facebook, Instagram, Twitter and YouTube beginning in mid-April. Since then, the videos have collectively achieved nearly 10 million views and 68 million social media impressions. The users are young and male, a hard-to-reach audience: FB, 96 per cent A18 – 34 and 63 per cent male; Insta, 86 per cent A18-34 and 58 per cent male; Twitter, 61 per cent male; YT, 83 per cent A18-34 and 87 per cent male.
Pulped’s original programming stars global burgeoning talent and is shot on location mostly in the UK and the US with some episodes filmed globally. Each series is comprised of primarily bite-sized, shareable videos and clock in at just one to 15 minutes apiece, with several longer form series and specials. New episodes are posted weekly and fall into one or more of the site’s seven categories – Dating, Comedy, Fiction, Reality, Lifestyle, NSFW, and Game Shows. There are currently 12 series available on the site encompassing more than 50 individual episodes. The videos run commercial free with limited ads featured on the homepage.