NBCUniversal’s hayu launches in SE Asia

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hayu, the SVoD reality TV service from NBCUniversal International, has launched in The Philippines and simultaneously expanded into Hong Kong and Singapore meaning it is now available to subscribers in 14 countries.

The service is available direct-to-consumer on a full array of devices: mobile, tablet and online via hayu.com. The South East Asia launch also boasts a newly improved hayu platform that now delivers – across all hayu subscriber markets – a faster performance across Android and iOS app and web, along with some new features.

Targeting the broad base of viewers who are fans of the reality genre, hayu includes over 6,000 episodes of reality content from 200+ shows, the majority of which debut on the service the same day as they premiere in the US. The collection of box sets available on the service means that users can catch up on their favourite series by watching episodes right from very the beginning.

“Our direct-to-consumer launches in The Philippines, Hong Kong and Singapore – along with improved functionality on the platform – are two key milestones for hayu,” commented Hendrik McDermott, SVP, Branded On-Demand, NBCUniversal International.  “Now available in 14 markets, hayu has distinguished itself as the must-have, all-reality service – built upon the foundation of NBCUniversal’s expertise producing top-quality reality programming and the best third-party content. The service’s popularity continues to fuel our momentum and we can’t wait to introduce hayu to the community of reality fans across South East Asia.”

hayu launched in the UK, Ireland and Australia in March 2016, followed by Norway, Sweden, Finland and Denmark in November 2017. The most recent territory expansion was the Benelux in December 2018, preceded by Canada in September.


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