Sony has cut the price of its PlayStation Now subscription video-game service in half reflecting the increasing competition. The service will now cost $9.99 a month in the US (or $59.99 annually), £8.99 a month in the UK (or £49.99 annually), and €9.99 a month (or €59.99 annually) throughout Europe.
Sony said it’s also adding limited runs of top-selling titles to the service, such as God of War, Uncharted 4 and Grand Theft Auto V, as well as launching the first global marketing campaign to promote PlayStation Now.
“It’s a combination of us having expanded into 19 territories and all of the learning since we started this service,” Grace Chen, vice president of PlayStation’s global services unit, said in an interview. “Consumers are moving toward this type of price point.”
Microsoft’s Box Game Pass service also starts at $9.99 a month.
Apple introduced its Arcade service two weeks ago at a monthly price of $4.99. It features games created exclusively for the service. Google’s $9.99-a-month Stadia product, which uses its own $69 controller, will debut next month with a catalogue of well-known games, including Doom Eternal, Bordelands 3 and Just Dance 2020.
PlayStation Now originally debuted in 2014 as a game rental service. It switched to a monthly subscription model and now has over 700,000 subscribers.