Advanced Television

Report: Connected TV now half of all video ad impressions

October 3, 2019

Connected TV (CTV) has established itself as a brand building essential that is clearly here to stay. It now accounts for a full 50 per cent of all video ad impressions – twice that of mobile – according to the latest Video Benchmarks report from Extreme Reach (ER), the asset management solution for TV

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Categories: Ads, Advertising, Articles, Connected TV, Markets, Mobile, OTT, Research