Sesame Workshop, the non-profit media and educational organisation, has agreed to deal to bring four new series and five new seasons of Sesame Street, annual specials, as well as its historic 50-year library, to HBO Max – the new SVoD service scheduled to launch in spring 2020.
Beginning with season 51, Sesame Street will premiere on HBO Max and then continue to air for free on PBS KIDS in the US. Newly commissioned HBO Max content will also be made available to PBS KIDS after premiering on HBO Max. HBO will continue to air Sesame Street through season 50.
“Sesame Street is, and always has been, the gold standard for children’s programming, and we’re thrilled that Sesame Workshop chose HBO Max as its new partner,” said Robert Greenblatt, Chairman, WarnerMedia Entertainment and Direct-To-Consumer. “This brand is synonymous with quality and integrity, not to mention that nothing is more important than educating young new minds. This landmark deal perfectly illustrates the type of quality programming HBO Max will offer across every demographic.”
“Sesame Street is the longest-running and most impactful kids’ program in television history,” said Sandra Dewey, President of Business Operations and Productions, HBO Max, TNT, TBS and truTV. “It is with great anticipation and pleasure that we join Sesame Workshop in carrying that storied legacy forward, both with the continuation of Sesame Street, and also in partnership on a broad spectrum of new content projects and social impact initiatives.”
The initial partnership is US only; Sesame Workshop and WarnerMedia will explore expanding globally as HBO Max grows.