NFL, OverTier expand Game Pass partnership

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The National Football League (NFL) and OverTier, a Bruin company, have announced an expansion of their partnership for OverTier to operate NFL Game Pass, the league’s SVoD service. Since 2017, OverTier held the rights to operate NFL Game Pass in Europe. The new agreement now brings the service to a combined 181 countries and territories worldwide including Australia, Brazil, Hong Kong, India, Israel, Japan, Mexico, and South Korea.

NFL Game Pass offers all live NFL Games, NFL Red Zone, NFL Network and a catalogue of original programming, documentaries, series and specials from NFL Films. It is available across 11 platforms through connected TV, games consoles, online and mobile devices.

“We are excited to expand our partnership with OverTier to bring the NFL directly to fans around the world on their favourite viewing platforms with NFL Game Pass,” said Chris Halpin, NFL Chief Strategy & Growth Officer. “OverTier has a proven track record of innovation in Europe, and we look forward to unlocking significant potential across other markets.”

“We are delighted with the progress we’ve made with our NFL partners. Together we have built a detailed understanding of how to cultivate and super serve fans throughout Europe and have turned that into meaningful business gain with great long-term potential,” added Sam Jones, OverTier CEO. “We look forward to applying our unique model to these expanded global markets and with the league develop more fans and opportunities worldwide.”

OverTier was created by Bruin to build and operate next-generation, sports, and entertainment direct-to-consumer streaming services. Bruin company, Deltatre, a global player in sports media technology, provides the streaming platform technology.


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