Tremor Video, the programmatic video platform, has implemented self-service DSP advancements to its platform to meet the growing demands of advertisers. Tremor Video says the move positions it at the forefront of the industry in terms of a modernised user interface (UI) and advanced tools that simplify and enhance clients’ experience in planning, executing and tracking their video advertising campaigns.

“Traders are increasingly strapped for time and need to eliminate any busy work in orchestrating their video campaigns,” said Tremor Video’s CTO Tal Mor. “Tremor Video has automated the process to deliver greater workflow efficiency, while also enabling brands and agencies to optimise their audience targeting strategy and maximise overall campaign performance.”

The data-driven enhancements allow media planners to execute and measure campaigns more effectively by providing them with an environment built for operational efficiency. In addition, Tremor Video has released new reporting enhancements to provide more actionable campaign planning and optimisation, increased granularity of insights and improved ease of use.

This update follows the recently implemented AI enhancements, which ensures the best price per performance, and provides advertisers with the most effective platform in the market.

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