Serie A, the organising body for the top flight Italian football league, has opened an office in the US in an attempt to boost media rights opportunities across the pond.
The move, which marks Serie A’s first international expansion, has been confirmed by the body’s managing director Luigi De Siervo, who said the decision will help to broaden the league’s reach to US audiences.
Speaking to RadioSOI Sport, he said: “The US will be the theatre of football in the coming years because it will host the final phase of the men’s and women’s World Cups. We are looking for new audiences. We want to add value to the sporting event, making the virtual stadium, that is, the TV, as beautiful as the physical one. We are trying to intercept pieces of a large market.”