Mediaset and Atresmedia are involved in a new football TV war to acquire TV rights to the Euro 2024 tournament and Qatar’s Football World Cup in 2022 for their respective OTT platforms Mitele and Atresplayer, according to El Economista.
Currenty, they are the two main bidders as Movistar has refused to make an offer, and RTVE is not likely to make an offer due to its financial situation. Bids from OTT players such as DAZN, Amazon or even YouTube are possible, but are only rumoured at this point.
Atresmedia will try to win the rights but Mediaset is the most likely winning candidate as it already has the EuroCup 2020, and was the holder for previous EuroCups and the World Championships in South Africa, Brazil and Russia.
Mediapro, is the owner and reseller of the TV rights to the EuroCup 2024.