French public television advertising sales house France Télévisions Publicité (FranceTV Publicité) has used AWS Elemental MediaTailor to power dynamic ad insertion for its France TV Sport application, accessible via iOS, Android and HTML. Earlier this summer, the cloud-based technology enabled targeted ad delivery for France TV’s OTT coverage of Roland Garros (The French Open) and Tour de France. FranceTV Publicité and AWS continue to work together to propose new ad insertion experiences and projects in the upcoming months.
With an average audience share of 28.5% and 626 million video views across its platforms in 2018, France Télévisions is a leading French broadcaster. It holds the number one market share for free to air channels in the country, bringing together the france.tv video platform, and a full range of special-interest digital offers (news, kids, sport, culture, education); five nationwide TV channels: France 2, France 3, France 4, France 5, France Ô; France info, a “total media” rolling news service available across all devices; 24 regional channels in mainland France (France 3); and, nine “total media” TV/radio/web channels serving French overseas territories (les 1ère). France Televisions has the exclusive free-to-air rights in the country to the 2024 Olympic Games on home soil in Paris.
AWS Elemental MediaTailor enables live ad insertion before delivery to a content delivery network for distribution. As FranceTV Publicité plans to expand ad insertion capabilities for future events, the broadcaster is looking to automate ad insertion by moving from an ad break trigger sent through an API call to enable automatic ad insertion with SCTE markers.