The well-being channel MyZen TV, in partnership with THEMA, has announced its launch in Greece and Cyprus on DTH platform Nova.
Nova is a provider of bundled home entertainment and communication services and is now offering MyZen TV to its customers as part of its Basic Tier.
On behalf of Nova, Katerina Kaskanioti, Pay-TV Executive Director, stated: “We are very happy to introduce, for the first time in Greece, MyZen TV. With a sensation of freshness and well-being, the new channel reinforces Nova’s entertainment program and promises new ideas, advices and tips on how to cope with the intense rhythms of daily life. The channel mainly aims at today’s woman, an audience that is always particularly important to us”.
MyZen TV, part of the independent French SECOM group, brings premium content and lifestyle programmes 24/7 around the four thematic pillars of the channel: daily well-being, life changes, escape, body and soul. The linear channel is also available in 4K since July 2019.
“The well-being is a growing worldwide phenomenon and we are happy to bring our uplifting, entertaining and positive content to Greece and Cyprus on the leading platform Nova. This is also a new significant step of long-term cooperation with Thema,” added Nela Pavlouskova, managing director of MyZen TV.
THEMA has been distributing MyZen TV since 2009 in Europe and Russia, and the channel is now cooperating with the main largest and medium platforms in the area.