, the UHD broadcaster and producer of adventure and action sports lifestyle programming, is expanding its content production and sales operations to the US. Insight TV Studios will develop and produce original content for broadcasters and digital platforms. The company will also look for co-production partners and brands to help finance series and live television event programming.
“Insight TV has established itself as a leading producer of 4K UHD content for its linear and digital channels around the world having produced over 550 hours of content,” said Rian Bester, CEO, Insight TV. “Now, we are expanding our production services to also create original programming for third-party media platforms in the US. We will be seeking co-production partners that complement our high technical standards and continue our work with US brands like Monster Energy to produce exciting content targeted for millennial and Gen-Z audiences.”
Insight TV Studios will also license content from Insight TV’s extensive library of original content, all of which is filmed in native 4K UHD HDR and available in HD and UHD.
“Over the past couple of years, we have seen the market for high-quality content for millennial audiences accelerate. Insight TV is in the unique and fortunate position to have international rights to an extensive library of original 4K UHD content that speaks to the millennial lifestyle and their interests,” said Natalie Boot, Head of Media Sales, Insight TV. “Whether we are producing content specifically for a broadcast or digital platform, or licensing content from our library, Insight TV’s signature is engaging, quality content that stands out in a highly competitive US TV market.”
Insight TV Studios will also work with brands to develop cross-platform content geared for millennial audiences. The company has already produced a number of documentaries for Monster Energy, including the most recent Jnida, The Fast Life about a 24-year-old female drag car racer.