Movie exhibition company AMC Theatres is extending its business into the home. Members of the company’s AMC Stubs loyalty plan in the United States can rent or buy approximately 2,000 of the most popular digital movies from the top Hollywood studios at AMCTheatres.com as well as on the AMC Theatres mobile, connected devices and Smart TV applications.
To celebrate the launch, AMC Stubs members who use their first transaction to buy or rent a movie distributed by Lionsgate or Paramount Pictures can choose an additional three movies from a selection of that studio’s films.
“The addition of AMC Theatres On Demand, which extends our movie offerings for AMC Stubs members into their homes, makes perfect sense for AMC Theatres, for our studio partners and for our millions of movie-loving guests,” said Adam Aron, CEO and President, AMC Theatres. “With more than 20 million AMC Stubs households, and with our web site and smartphone apps already being visited hundreds of millions of times annually by movie fans, AMC Theatres is in a unique position to promote specific movies with greater personalisation than has ever been possible before. Through the launch of AMC Theatres On Demand, we can reach movie lovers directly and make it easy for them to access films digitally.”
AMC has agreements with every major Hollywood studio to make selections of their movies available for digital rental and purchase, including both new release and popular catalogue movies. New releases will become available on AMC Theatres On Demand the same time they are available digitally nationwide, following the traditional theatrical window set by each studio for each movie.
As part of a first-ever cross-platform marketing partnership between AMC Theatres and AMC Networks, AMC Stubs members will also be able to find movies from AMC Networks’ IFC Films and RLJE Films catalogues on the AMC Theatres On Demand platform beginning in late 2019. Through the partnership, AMC Theatres will also promote AMC Networks’ targeted streaming services Acorn TV, Shudder, Sundance Now and UMC directly to moviegoers, including more than 20 million AMC Stubs households.
“This is a great opportunity for us to both make our film titles available to movie customers and also increase awareness of our growing streaming services, which are all focused on specific genres and content categories fans are passionate about,” said Ed Carroll, chief operating officer of AMC Networks. “If you are a fan of horror, or British drama, that interest translates to the television screen, the movie theatre, the phone or anywhere anyone can consume content today. We look forward to working with AMC Theatres to make their new in-home movie service even more appealing to fans through access to our film libraries and also raise awareness of our hyper-focused streaming services among their millions of customers.”
Movies can be purchased or rented through AMCTheatres.com, the AMC Theatres mobile app, Roku and Smart TVs with more services and devices to be added in the near future.
AMC Theatres On Demand rentals and purchases both earn AMC Stubs points that members can accumulate towards in-theatre rewards. AMC Stubs membership will be required for all digital transactions.