China Media Group, the new name for the cluster of 47 TV channels including seven international services, beamed by the former China Central TV, is preparing to launch 8K services.
Rong Chen, one of the high-profile Chinese delegation who presented at the recent MIPCOM programming market in Cannes, told delegates to the event’s UHD screenings and sessions that it launched its first 4K channel a year ago on October 1st 2018, and available to a potential audience of 248 million.
Its current strategy is to continue working on adding high-quality programming to the channel. For instance, the recent 70th Anniversary of the founding of the Chinese state was covered with more than 90 UHD cameras, including 8K cameras. This included transmissions to cinemas around the country.
On its October 1st 2018 opening day, it transmitted the China Open tennis tournament in 4K around the world.
By 2022, China Media Group says it will be producing 60 hours of 4K programming a day, and extending the number of 4K channels.
It is also building up 8K programming. Beijing is also the host city for the 2022 Winter Olympic Games in February, where there will be 109 events in 15 disciplines. Three key cities (Beijing, Yanqing and Zhangiiakou) will hold the events.