Marvel, SiriusXM enter multi-year podcast deal
October 23, 2019
By Nik Roseveare
SiriusXM, the US pay-radio service, and Marvel have announced a multi-year agreement under which Marvel will create a substantial amount of exclusive podcasts for SiriusXM and Pandora. In Marvel’s biggest podcast deal to date the venture will include both scripted and unscripted series, themed live events, and more. SiriusXM and Pandora will also debut many of Marvel’s most popular podcasts before they can be heard anywhere else. THe deal will commence in 2020.
“Powerful stories are read, seen, and heard – and we believe audio is the next natural step to bring the Marvel Universe to fans around the world,” said Dan Buckley, President of Marvel Entertainment. “Storytelling has always been at the heart of Marvel’s success, and SiriusXM and Pandora have the right platform and expertise to bring Marvel’s rich tapestry of stories to listeners in a whole new way. We are excited to introduce an impressive roster of programming with SiriusXM and Pandora, and we can’t wait to share more details in the weeks and months to come.”
“Whether in movies, TV or other media, Marvel has been a success everywhere it goes, employing a level of quality and pop culture brilliance that organically draws massive audiences, and they are bringing that creative genius to SiriusXM and Pandora,” added Scott Greenstein, SiriusXM’s President and Chief Content Officer. “We chose Marvel for our first major foray into creating original podcasts, and are thrilled to have Marvel create new audio programming and curate top quality podcasts for SiriusXM and Pandora. Under our new creative collaboration with Marvel, we’ll now provide our subscribers and listeners and Marvel fans a breadth and depth of podcasts that will be an immersive adventure into the iconic Marvel universe.”
Once launched, SiriusXM subscribers with streaming access can listen to all Marvel podcasts at home on a wide variety of connected devices including smart TVs, Amazon Alexa devices, Apple TV, Sony PlayStation, Roku, Sonos speakers and more.