Advanced Television

NBCUniversal signs on with ListenFirst

October 23, 2019

ListenFirst, the enterprise social analytics solution, has announced that NBCUniversal has chosen ListenFirst as one of its key partners for social analytics across its global brand portfolio of television networks, motion pictures, television stations, television operations, and theme parks. ListenFirst will streamline all of NBCUniversal’s social media data across more than 1,500 social handles into one unified analytics platform.

With a social fan footprint of more than 270 million people and nearly one billion social engagements in 2018, social media is a critical component of NBCUniversal’s audience development and acquisition, and advertising sales partnership strategy.

ListenFirst’s social analytics platform powers NBCUniversal’s social media audience engagement strategy through insights that set campaign strategy and planning, optimisation of paid and organic content including video, and influencer activation. ListenFirst also arms NBCUniversal’s advertising sales teams with consistent measurement of partnerships, as well as syndicated rankings of social media performance of TV shows, TV networks, media properties and influencers across the entire media and entertainment industry.

“We are thrilled that NBCUniversal has selected ListenFirst to help manage its social reporting, enabling a consistent global strategy for all teams and agency partners who touch social,” said Jason Klein, Co-Founder and Co-CEO, ListenFirst.

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