John Stankey, the COO of AT&T, has announced that the US telco giant will be giving HBO Max for free to existing subscribers when the SVoD service launches in spring 2020.
Apple TV+ is set to launch on November 1st, while Disney+ follows shortly after on November 12th.
AT&T hasn’t clarified if HBO Max will be free for a limited time, or for as long as each customer remains subscribed to the company’s other services. AT&T has reportedly set a target of 80 million HBO Max subscribers by 2025, with 50 million of those being US-based.
Futher availability and pricing for HBO Max is set to be revealed on October 29th.