Advanced Television

Cloudinary launches AI-enabled video management platform

October 29, 2019

Cloudinary, the media management platform for many of the world’s top brands, has unveiled major enhancements to its video management solution, including new AI capabilities to accelerate the entire video workflow process and help companies improve customer experience and engagement. Cloudinary’s modern approach to video management eliminates traditional limitations and pain-points, enabling brands to enhance and deliver dynamic video experiences quickly and cost effectively at scale, no matter where their content is viewed.

Nearly 90% of consumers rely on videos to help make their purchasing decisions, and landing pages with video see higher conversion rates of 80% or more. Video has long been a favorite of marketers for its storytelling power and effectiveness, but traditional video platforms weren’t built to support the volume and scale of today’s digital experience needs.

“The exponential growth of online video content calls for an entirely new approach to video management. Video bandwidth on the Cloudinary platform has tripled over the last few months, underscoring the increased demand for video-rich experiences,” said Nadav Soferman, co-founder and chief product officer, Cloudinary. “Companies understand the power video holds, yet most continue to face obstacles when it comes to creating and delivering engaging video content at the pace and scale required to compete. Developers and marketers deserve a fresh approach, and our solution addresses today’s needs by utilizing AI to automate tedious and time-consuming tasks so brands can more easily deliver the kinds of dynamic video experiences that convert.”

“The ability to watch sports highlights in real time has become a central part of today’s game experience, and the appetite for video is not going away,” said Dave Marks, vice president of engineering, Bleacher Report. “With Cloudinary, we’re able to automate an otherwise complicated video management process to create and deliver dynamic video experiences in minutes. I also know that each experience will be flawless no matter how or where our users are engaging on a mobile device at the arena, their favorite sports bar, in transit, or on a computer from home. For us, this translated to an immediate increase in video views of 350% within our gamecasts experience, and I expect video engagement to continue to rise.”

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