Research: Consumers spend 4.5hrs per day on digital entertainment

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The average consumer now spends an estimated 30.73 hours per week on digital entertainment, reports MIDiA Research, an analysis, data and research company. This works out to approximately 4.5 hours per day.

Allocating eight hours of work and seven hours of sleep, consumers then have about 4.5 hours per day left to do things like eat, commute, socialise, run errands, and conduct general life admin.

Watching TV/ streaming is the most prevalent activity among consumers, followed by ‘doing nothing’ and then ‘listening to music’.

With every minute of spare attention competing brands and interests are fighting for, consumers with the available spend are choosing to use it to enable their own choice and control over when and what they see, do, and listen to.

There is nowhere else to grow, engagement-wise, other than fighting for digital attention share amongst existing propositions, suggest MIDiA. In light of this, engagement is becoming more closely tied to revenue as the world moves further towards subscription business models, which in turn is making traditional entertainment audiences harder to reach as consumers spend more time behind paywalls.


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