Advanced Television

Research: Half of US homes with kids likely to get Disney+

October 29, 2019

Hub’s Conquering Content study has measured subscription likelihood for four upcoming TV streaming services: Disney+ and Apple TV+ (both launching November), HBO Max and NBC’s Peacock (both slated for 2020).

Highlights from the study:

1) Consumers are more likely to have heard of Disney+ than the other upcoming services.

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Categories: Articles, Consumer Behaviour, Premium, Research, VOD