Viacom Digital Studios International (VDSI), the international arm of Viacom’s digital studio production business, has announced a multi-territory partnership with Facebook to produce a slate of original short-form content for Facebook Watch audiences in the Europe, Americas and Asia.
VDSI’s collaboration with Facebook taps into Viacom’s strong global footprint, utilising its regional production hubs to create original, locally relevant premium digital programming for young, mobile audiences around the world.
In the UK, MTV has partnered with VDSI to produce 75 x 10-minute pieces of digital short form content, which will be spin-offs of six successful MTV UK linear series. The UK content will also be localized into local language in Germany, France and Spain.
Jo Wells, VP, Digital Content, MTV International commented “This is a really exciting partnership which will enable MTV fans to gain a completely new perspective on our most popular shows, exclusively on Facebook Watch. The partnership extends both how we distribute short-form content and also – at 10 minutes per episode – its typical length, feeding a growing audience appetite for mid-form content.”
UK productions include:
The partnership follows on from a previous MTV UK and Facebook Watch partnership in 2018, where interactive quiz gameshow, MTV Stax, allowed players to win cash in real time.
Launching late December in Brazil, VDSI will produce the series below. Each series will consist of eight episodes that range from four to eight minutes each. Titles are as follows:
Also in Americas, Viacom-owned Brazilian comedy production company, Porta do Fundos, will produce the following series for Facebook Watch:
Announced in September during the All That Matters 2019 conference in Singapore, VDSI will partner with MTV Asia to produce a series of titles featuring popular social influencers in Asia. Four of the series will premiere later this year, while the remaining four will be developed in 2020. Each series will consist of eight episodes, spanning four to eight minutes each. The first four series are as follows:
The news follows an announcement in October 2018 that MTV Studios and Facebook Watch would partner to produce MTV’s The Real World in Thailand, Mexico and the US. The series premiered in June 2019 with collective series views in the millions.
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