Nordic Entertainment Group (NENT), the Nordic streaming company, and Norwegian TV operator RiksTV have agreed an extended long-term distribution deal that brings NENT Group’s Viaplay streaming service and TV channels to more viewers in Norway.
Starting this autumn, Viaplay will be available as part of RiksTV’s Strim streaming offering, which will also include NENT Group’s TV3, TV6 and Viasat 4 channels. At the same time, RiksTV will continue to offer TV3, TV6, Viasat 4 and NENT Group’s Viasport channels to its TV customers, together with a seven-day catch-up service. RiksTV has almost 300,000 subscribers in Norway, where its offering is available to 98 per cent of households.
In addition to RiksTV, NENT Group has long-term distribution partnerships with Boxer, Stofa, Telenor, Waoo and YouSee in Denmark; Altibox, Get, NextGenTel and Telenor in Norway; A3, Bahnhof, Connect TV, Kalejdo, Mediateknik, Ownit, Sappa, Serverado, Tele2, Telenor, Telia and Universal Telecom in Sweden; and DNA, Elisa and Telia in Finland.
Kim Poder, NENT Group Chief Commercial Officer: “We want Viaplay and our TV channels to be available in as many homes as possible. NENT Group’s long-term partnerships show the popularity of our unique combination of originals, international films and series, kids content and live sports. This agreement makes our content available on both RiksTV’s streaming and TV platforms and demonstrates NENT Group’s commitment to finding innovative ways to reach viewers with the best entertainment in the Nordic region.”