DAZN, Snapchat partner for boxing content
October 31, 2019
DAZN, the sports streaming service, has announced a partnership with Snapchat that will include two new shows and ‘Our Story’ coverage surrounding DAZN’s biggest boxing events.
The new Show DAZN Fight Week premieres this week on Snapchat’s Discover page in the US, new episodes will air every day in the week leading up to Canelo Alvarez’s November 2nd fight – which will see the middleweight king jump two weight classes to challenge Sergey Kovalev for his WBO Light Heavyweight belt. Episodes will include Canelo’s career highlights as well as cutdown versions of 40 Days: Canelo vs Kovalev – the latest installment of DAZN’s behind-the-scenes fight prep docuseries that is executive produced by LeBron James, Maverick Carter, and Carlos Vela.
Additionally, DAZN Fight Night will premiere on November 2nd, featuring live-updating highlights from the night and a complete recap of fight week. Notably, this Show marks the first time Snapchat will have in-progress premier boxing highlights on the platform.
“The DAZN Snapchat slate will bring fight fans closer to the action while allowing us to showcase the sport to an entirely new audience,” said Jamie Horowitz, EVP Content for DAZN North America. “These Shows were specifically developed to leverage the Snapchat platform and highlight the sport’s most thrilling moments. Viewers can expect everything from quick cut highlights on fight night to exclusive access from a fighter’s locker room moments before a bout.”