BritBox: ‘C4 still in constructive discussions’
November 5, 2019
By Colin Mann
With the launch of BritBox, the SVoD service created by UK PSBs the BBC and ITV likely to be within the coming few weeks, Alex Mahon, the CEO of fellow PSB Channel 4, has reiterated comments made earlier in 2019 that the channel is in active discussions regarding participation in the platform.
Speaking in a keynote interview on ‘Leading Change’ at the Outside the Box conference in London, Mahon said that Channel 4 was looking at a range of areas where it could collaborate, and this included the SVoD space.
She noted the success of the All 4 service, which was relaunched at the beginning of March 2019 with a new visual identity, a new iOS app and an invitation for selected registered users to trial All 4 +, a paid-for upgrade which runs programmes without ads in commissioned content.
Pressed as to whether BritBox would launch with Channel 4 as a partner, or whether it may join after the service was up-and—running, Mahon revealed that the broadcaster was “still in constructive discussions” with the project.