Antenna Group, the CEE broadcaster, has extended its joint venture with Vice Media to 2024 and expanded the countries involved.
The new agreement will see Vice programming continue to be made available in Greece, Romania and Serbia. Antenna will now also work with Vice to take its content into Hungary, Bulgaria, Czech Republic, Slovakia, Slovenia, Croatia, Poland, Albania, North Macedonia, Bosnia, Cyprus, Montenegro, the Commonwealth of Independent States (CIS), Estonia, Latvia and Lithuania. Over 250 hours of content will be distributed each year among Antenna’s network as part of the deal.
Dominique Delport, President International, Vice Media Group, said: “Our successful joint venture with Antenna has enabled Vice to expand into an area of the world where content made by young people isn’t widely available beyond our offering. With production and distribution in the region, the Vice audience continues to expand, inform and influence our global content, especially our local coverage of the region. In the past year, our locally produced content has received more than 30 awards in the region. We are excited to see continued growth and reach as a result of the innovative partners we have in Antenna.”
Jonathan Procter, Group Managing Director of Antenna, added: “Our partnership with Vice has proved itself and we are delighted to extend the joint venture significantly. Vice has a unique appeal and is a magnetic attraction for young audiences. We bring complementary strengths and have built large audiences for Vice very quickly. Through our Amplifier unit, we provide a one stop destination for digital companies that want to expand into Central and Eastern Europe and scale up quickly and successfully.”