iQIYI, an online entertainment service in China, has reached a strategic partnership with Astro, Malaysia’s major pay-TV service provider. Based on the global operations of the iQIYI App, iQIYI will be cooperating with Astro on marketing and localisation of iQIYI’s services.
Through iQIYI’s middle-end for technology, products and content, Astro will be able to benefit from iQIYI’s operational capacity; while iQIYI can reach local users through Astro’s strong media and marketing networks, according to the companies..
Users in Malaysia can use their Astro accounts to login to the iQIYI App or use their Facebook or Google accounts to register for new iQIYI accounts.
“Astro is excited to be iQIYI’s first App partner outside China. The partnership is timely in an era of streaming services where consumers are able to enjoy abundant choices in entertainment. The demand for fresh and compelling content, great experience and services matters as consumers become increasingly savvier,” said Henry Tan, CEO of Astro. “Content and technology are key drivers for streaming video services and iQIYI is among the forerunners in this space. We look forward to learning from iQIYI in the areas of data science and AI. Leveraging on both Astro and iQIYI’s strengths, we are able to offer fresh and compelling content and services that are relevant for the Malaysian demographics.”
“The exchanges and communications of global content have become more accessible with the help of wireless technology, data storage technology and big-data analytics. We hope to provide quality entertainment services to overseas users by sharing our research and development results, data storage capability and computing power with our partners,” said Yang Xianghua, President of Membership and Overseas Business Group of iQIYI. “Astro has been a close partner of iQIYI, it has strong marketing capabilities and outstanding content creation and distribution strengths. We share the same belief of providing users with high-quality entertainment experiences through technological innovation and content creativity. And we are confident that this close partnership will continue to fully synergise through the creativity and capabilities of both parties to provide users in Malaysia with better services.”