NBA launches D2C service

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NBA Digital, jointly managed by the NBA and Turner Sports, has announced that NBA TV is now available directly to consumers in the US, becoming the first linear sports league network to launch a direct-to-consumer subscription offering.

Through NBA.com and the NBA App, basketball fans are now able to access the channel, which includes more than 100 exclusive live NBA games, original programming and an extensive list of on-demand video content with advanced viewing options via mobile devices, connected devices, gaming consoles, tablets and web browsers, all for $6.99 per month (€6.31) or $59.99 annually. The NBA TV offering will also continue to be available on an authenticated basis for fans who get NBA TV from a pay-TV provider.


NBA Digital recently debuted a new NBA TV franchise, ‘Center Court’, which features a series of 20 live NBA games with enhanced viewing options throughout the 2019-20 season. NBA TV will experiment with Next-Generation game viewing enhancements, including new camera angles, with footage captured exclusively on smartphones; live on-screen group chats with celebrity influencers; in-depth analytics and statistical graphics; and social media integration.

“Innovation has always been at the core of our NBA Digital partnership and the launch of this direct to consumer product, paired with new content initiatives, will provide NBA fans even greater opportunities to engage with NBA TV and our collective portfolio of brands,” said Tina Shah, Executive Vice President and General Manager, Turner Sports.  “As sports consumption continues to evolve, we will continue to develop new opportunities for fans to access and engage with premium NBA content.”

“NBA TV is the ultimate destination for around-the-clock access to premium NBA games and programming,” said Chris Benyarko, NBA Senior Vice President, Direct to Consumer.  “We are thrilled to offer more ways than ever to access NBA TV and provide a preview of the future live game viewing experience.”


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