Sabio, the technology and media company behind App Science, has announced the launch of App Science TV, the company’s advanced TV solution. Sabio says its AppScience Graph approach brings a new level of insights to the TV landscape.
The App Science platform was developed to analyse the app ecosystem, locations, and other consumer behaviours from over 300 million mobile devices to gain deeper insights about an individual’s interests, affinities, and life stage. Sabio’s holistic approach to building custom audiences through app intelligence is applied to CTV, as they are now able to apply their mobile expertise to the connected household by matching device IDs to the household level through App Science.
Helen Lum, Sabio’s SVP of Operations, added that the company “will provide greater relevancy by using its proprietary technology to improve targeting”.
Joe Camacho, Sabio’s CMO, added: “App Science TV represents an unprecedented opportunity for brands to utilise the power of data to serve highly-targeted ad units on both TV and mobile formats to improve campaign performance and ROI.”